Updating the Motivation Activation Measure (MAM): Extending the Theoretical Utility of Neurobiological Predictors within Communication Science
Published in 70th Annual International Communication Association Conference, 2020
Recommended citation: Keene, J. R., Najera, C., Gauthreaux, R., Barley, K., French, S., Terrell, P. A., Prettyman, D., & Saenz, R. (2020, May 1). Updating the Motivation Activation Measure (MAM): Extending the Theoretical and Methodological Utility of Neurobiological Predictors within Communication Science. 70th Annual International Communication Association Conference, Virtual.
Conference submission published as part of Foundations of Theory and Research in Communication Science and Biology.