Updating the Motivation Activation Measure (MAM): Extending the Theoretical Utility of Neurobiological Predictors within Communication Science
Keene, J. R., Najera, C., Gauthreaux, R., Barley, K., French, S., Terrell, P. A., Prettyman, D., & Saenz, R. (2020, May 1). Updating the Motivation Activation Measure (MAM): Extending the Theoretical and Methodological Utility of Neurobiological Predictors within Communication Science. 70th Annual International Communication Association Conference, Virtual.